Website Privacy Policy/Your Privacy Rights

Below is the Privacy Policy for the amplify.com website. Visit to read about the principles and policy governing student data collected and maintained on behalf of our school customers.


˰app. (“˰app” or “we”) recognizes the importance of protecting the privacy and security of your personal information. This Privacy Policy describes our practices in connection with information that we may collect through your use of this website (the “Site”). Please note that when you use certain of our products, services, applications or other websites, our use of your information may be governed by a separate legal agreement or a privacy policy specifically posted in connection with those offerings. If you have any question as to what legal agreement or privacy policy controls the collection and use of your information, please contact us using the contact information below.

This Privacy Policy applies to the collection and use by ˰app of your personal information (i.e., information that identifies or permits contact with a specific person, such as full name or email address) provided in connection with your use of the Site. It also describes ˰app’s practices for handling non-personal information (e.g., site activity) in connection with the Site.

As set forth in our Website Terms of Use, the Site is for a general audience, is not targeted to children, and does not knowingly collect personal information from children under 13 years of age.

By providing personal information to us or using the Site, you agree to the terms and conditions of this Privacy Policy. If you do not agree to this Privacy Policy, please discontinue your use of the Site.

Collection of information

˰app may collect information from you at various points, including the following:

Product Information and Newsletters.

When you submit a form to obtain information about our products and services or subscribe to one of our newsletters, you may be asked to submit information such as name, professional affiliation, email address, company name, address and phone and details on your query or interests in our products and services. This information is collected to help us process your request.

Customer Support.

When you submit a form to contact our customer service, you may be asked to submit information such as name, e-mail, district, customer user login and password and details on your query. In addition, some features of our Site, such as our customer live chat functionality or other customer service systems may allow you to voluntarily provide personal information to us. This information is collected to help us process your request.

Product Orders.

If you use e-commerce areas of our Site to order our products, we request information from you on our order form. To purchase products through the Site, you must provide contact information (such as name and shipping address) and financial information (such as credit card number). This information is used for billing purposes and to fill your orders. We will also use this information to contact you to confirm your order or to inform you of any issues or delays.


You may be requested to submit information to use certain Site functionalities (such as posting comments on certain areas of the Site), register for an event or webinar, or view restricted content that may be available on the Site. For instance, you may be asked to provide your name, email address and event or webinar-related preferences to help us process your registration or content request.

Social Plugins.

Certain areas of our Site permit you to utilize social media functionality, such as the Facebook “Like” or Google “+1” buttons (“Social Plugins”). To use a Social Plugin, you must authorize the third-party provider of that Social Plugin, e.g. Facebook or Google, to access, collect, and/or disclose your information related to your use of that Social Plugin, subject to that company’s privacy policies, which may differ from this Privacy Policy. In addition, such providers may be able to collect information about you, including your activity on the Site, and they may notify your connections on their social networking platform about your use of the Site. Such services may also employ unique identifiers that allow your activity to be monitored across multiple websites for purposes of delivering more targeted advertising to you.

Site Activity Information.

When you access and interact with the Site, we and our Third Party Agents (as defined below) may collect certain information about those visits. For example, we or our Third Party Agents may receive and record information about your computer and browser, including potentially your IP address, browser type, and other software or hardware information. If you access the Site from a mobile or other device, we may collect a unique device identifier assigned to that device, or other characteristics of the device hardware, operating system and configurations for that device.


Cookies and other tracking technologies (such as browser cookies, pixels, beacons, and Adobe Flash technology, including cookies) may also be used. Websites send these data to your browser when you first request a web page and then store the data on your computer or mobile or other device so the website can access information when you make subsequent requests for pages from that website or app. These technologies may also be used to collect and store information about your usage of the Site and may include search queries you have run on the Site. Most browsers are initially set to accept cookies, but your browser may permit you to change your settings to notify you of a cookie being set or updated, or to block cookies altogether. Please consult the “Help” section of your browser for more information. Please note that by blocking any or all cookies you may not have access to certain features, content or personalization that may be available through the Site.

Public Areas and Discussion Forums.

Any information you share in public areas, such as message boards or feedback sections, becomes public. Please be careful about what you disclose and do not post any personal information that you expect to keep private.

Contests and Sweepstakes.

When we run a contest or sweepstakes relating to the Site or ˰app, it will be accompanied by a set of rules. The rules for each contest/sweepstakes will specify how the information gathered from you for your entry will be used and disclosed.

Information from Other Sources.

We may supplement any information we collect via this Site with information from publicly or commercially available sources.

Notice and choice

Updates to Privacy Policy; Choice.

˰app may modify this Privacy Policy. Please look at the Last Revised Date at the top of this Privacy Policy to see when this Privacy Policy was last revised. Any changes to this Privacy Policy will become effective when we post the revised Privacy Policy on the Site. If you do not wish to be bound by the terms of the revised Privacy Policy, you must discontinue your use of the Site.

Location of Data.

The Site is hosted in and managed and controlled by us from the United States and is not intended to subject us to the laws or jurisdiction of any jurisdiction other than that of the United States. If you are a user located outside the United States, you understand and consent to having any personal information processed in the United States. United States data protection and other relevant laws may not be the same as those in your jurisdiction. This includes the use of cookies and other tracking technologies as described above.

Linked Services.

The Site may be linked to sites operated by unaffiliated companies, and may carry advertisements or offer content, functionality, games, newsletters, contests or sweepstakes, or applications developed and maintained by unaffiliated companies. ˰app is not responsible for the privacy practices of unaffiliated companies, and once you leave the Site via a link or enable an unaffiliated service, you are subject to the applicable privacy policy of the unaffiliated service.

Use and disclosure

We may use and/or disclose any personal information and other information we collect from and about you for the following purposes and as described elsewhere in this Privacy Policy:

To provide and manage the Site.

We use the information we collect from and about you to provide the Site and features to you, including to measure and improve its services and features, to personalize your experience by delivering relevant content, to deliver marketing messages, to allow you to comment on content, to provide you with customer support, and to respond to inquiries. We may also use and disclose aggregate or anonymous data about your use of and activity on the Site to assist us in this regard and for any other purpose.

To contact you.

˰app may periodically send promotional materials (e.g., newsletters) or notifications related to the Site and to ˰app’s business to the contact information you provided to us at registration. If you want to stop receiving promotional materials from ˰app, you can email us at privacy@amplify.com or follow the unsubscribe instructions at the bottom of each email. There are certain service notification emails that you may not opt-out of, such as notifications of changes to the Site or policies.

To improve our products and services.

We may use your personal information for our business purposes, such as data analysis, audits, developing new products and services, enhancing the Site, improving our services, identifying usage trends, and determining the effectiveness of our promotional campaigns.

To share with our affiliated education companies.

˰app may share your information with ˰app’s affiliated education companies for the purposes described in this Privacy Policy.

To allow service providers to assist us.

We may engage third party service providers, agents and partners (“Third Party Agents”) to perform functions on our behalf, such as marketing, analytics, credit card processing, shipping or stocking orders and providing customer service. We may disclose your personal information to such Third Party Agents to enable them to assist us in these efforts.

To protect the rights of ˰app and our users.

There may be instances when ˰app may disclose your information, in situations where ˰app has a good faith belief that such disclosure is necessary or appropriate in order to: (i) protect, enforce, or defend the legal rights, privacy, safety, operations, or property of ˰app, our parents, subsidiaries or affiliates or our or their employees, agents and contractors (including enforcement of our agreements, including our terms of use); (ii) protect the rights, safety, privacy, security or property of users of the Site or others; (iii) protect against fraud or for risk management purposes; (iv) comply with the law or legal process, including laws outside your country of residence; (v) respond to requests from public and government authorities, including those outside your country of residence; or (vi) allow us to pursue available remedies or limit the damages that we may sustain.

To complete a merger or sale of assets.

If ˰app sells all or part of its business or makes a sale or transfer of its assets or is otherwise involved in a merger, transfer or other disposition of all or part of its business, assets or stock (including in connection with any bankruptcy or similar proceedings), ˰app may transfer your information to the party or parties involved in the transaction.


˰app uses commercially reasonable administrative, technical, personnel and physical measures to safeguard information in its possession against loss, theft and unauthorized use, disclosure or modification.

User control

If you would like to review, correct, update, suppress or otherwise limit our use of your personal information you have previously provided directly to us, you may contact us using the contact information provided below. In your request, please make clear what information you would like to have changed, whether you would like to have your personal information suppressed from our database, or if you have other questions about your personal information. We will try to comply with your request as soon as reasonably practicable.

Data retention

We will retain your personal information for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or allowed by law.

Even after we have deleted your information from our systems, copies of some information from your account may remain viewable in some circumstances – where, for example, you have shared information with social media platforms and other unaffiliated services. We may also retain backup information related to your account on our servers for some time after cancelation for fraud detection or to comply with applicable law or our internal security policies. Because of the nature of caching technology, your account may not be instantly inaccessible to others, and there may be a delay in the removal of the content from elsewhere on the Internet and from search engines.

Sensitive information

We ask that you not send us, and you not disclose, any sensitive personal information (e.g., social security numbers, information related to racial or ethnic origin, health, or criminal background) on or through the Site or otherwise.

Your California Privacy Rights

If you are a resident of California, you may request certain information regarding our disclosure of personal information to our affiliated education companies for their direct marketing purposes. To make such a request, please write to us at:

˰app – California Privacy Rights 55 Washington St., Ste. 800 Brooklyn, NY 11201 Attn: General Counsel

Contact us

If you have questions about this Privacy Policy, please contact us at:

:privacy@amplify.com Mail: ˰app, 55 Washington St., Ste 800, Brooklyn, NY, 11201 Attn: General Counsel

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